Lockup · light
cogon studio
01 · Standard
A system with weight.
cogon.studio is an in-house software studio. Forest ink and lime, set in Plus Jakarta Sans.
02 · Mark
Mark
The grass mark sits on a lime tile. The wordmark is lowercase, extra bold, stacked.
Lockup · forest
cogon studio
Mark · sage
Mark · lime
- Keep the mark on lime, forest, or a solid field. Do not drop it on a photograph.
- Do not recolor it gold, purple, or pure black.
- Wordmark stays lowercase. Display headlines may be uppercase.
03 · Type
Type
Plus Jakarta Sans for words. IBM Plex Mono for indices, rates of progress, and tokens. No second display face.
Display Campaign headline ExtraBold · uppercase · -0.045em
Infrastructure to hold the software you ship
Section Band title ExtraBold · uppercase · -0.045em
The work stays standing after launch.
Title Feature title ExtraBold · -0.03em
Decisions named before the sprint.
Body Reading text 16 / 24 · Plus Jakarta Sans
Design, build, and run our own software.
Mono Indices, proof, labels 13 / 20 · IBM Plex Mono
--cogon-lime: #9FE870;
04 · Color
Color
One ink. One action. Lime is the button and the proof chip. Forest carries headlines and inverse bands. Do not add a second accent.
- Ink #163300
--cogon-ink - Lime #9FE870
--cogon-lime - Canvas #F2F5F0
--cogon-canvas - Panel #FFFFFF
--cogon-panel - Sage #E8EBE6
--cogon-sage - Muted #5C6B57
--cogon-muted - Line #D9E0D6
--cogon-line - Wash #E4F7D4
--cogon-wash - Night #0F160C
--cogon-night - Grove #162014
--cogon-grove
Light
White field. Forest type. Lime action.
ForestLime
Dark
Night field. Lime stays the action.
LimeInk
05 · Shape and motion
Shape and motion
Pills for actions. 24px frames for pictures and film. Motion explains a loop, a tab, or a line of type. It does not float decorations.
Get in touch Media frame · 24px 01
06 · Voice
Voice
An in-house team. We do not take outsourced builds.
- clear
- Lead with the outcome. Short sentences. Plain words.
- grounded
- Use specifics. Do not invent volumes, logos, or guarantees.
- strong
- Sound like a desk that holds weight: direct, calm, and exact.
- specific
- State the tradeoff. Do not soften a hard constraint into a slogan.
Say this
“Here is what the system has to hold, what is still open, and the next build.”
Avoid this
“We leverage cutting-edge solutions to revolutionize your digital transformation.”